Early layouts
01 · SNAPSHOT
Project at a glance
Turn creative interests into a clear path forward
This advertising poster promotes Pierce College’s New Media and Digital Design program to students exploring creative and technology-focused careers.
The main idea was transformation: show the design process visually while keeping the message direct enough to work quickly as a recruitment piece.
Project Type
Advertising Campaign Poster
College program promotion
Audience
Future creative students
High school, college, aspiring artists & young adults
Core Message
From concept to career
Connect creative interests to a real educational path
Visual Idea
Sketch transforms into color
Growth from rough idea to finished design
02 · PROCESS
Layout & visual direction
Work out the composition before polishing the campaign
Black-and-white sketches tested headline placement, image balance, program information, calls to action, and Pierce branding. The color system then added recognition without losing the project’s creative edge.
Composition refinement
Color direction
03 · FINAL DESIGN
Concept to finished poster
Make the transformation visible before the viewer reads a word
The edited photograph shifts from pencil drawing into full color, reinforcing the idea of creative growth. The final poster pairs that image with the “Design Starts Here” headline, program information, Pierce identity, and a QR-code call to action.
Sketch-to-color concept
Final poster
